Please note: Changes to the LOVEWorks Reimbursement Program have been outlined below.
The LOVEworks reimbursement program was established in 2013 as a state-wide branding initiative designed to promote travel to Virginia, strengthen the awareness of the “Virginia is for Lovers” brand, and generate organic promotion. Since then, we’ve seen more than 370 LOVEworks become staples in communities across the Commonwealth, a true testament to the message of love in Virginia and all of our participating partners. In short, this program has been a huge success!
The LOVEworks have become special places, not only for local communities, but also for travelers. People are drawn to the LOVE letters and often choose them as backdrops for profound life moments such as engagements, weddings, family photos, senior portraits, memorable road trips, and more.
Having accomplished our goals, and with much excitement, we are announcing a shift from reimbursement to marketing. We’ve built an amazing product over the past decade, and now it’s time to focus on putting that product in front of potential travelers and bringing even more attention to your locality.
We will be putting together a marketing plan for LOVEworks that will commence in the new fiscal year (July 2024). That campaign will be added to our Brand Campaigns & Initiatives page along with a unifying strategy and language we can all use in our marketing efforts. Please stay tuned for these updates!
What does this change mean for you?
Applications for new LOVEwork reimbursements have now closed.
All currently approved applicants should know their LOVEwork reimbursements will be honored– no matter how long it takes them to complete the process.
If you or a business in your locality builds a LOVEwork after we’ve stopped accepting reimbursement applications, we would still love to have those listed on Virginia.org and added to our LOVEwork Google Map. Please complete our LOVEworks listing form to get your LOVEwork listed.
Get ready for an exciting new opportunity for all LOVEwork communities and businesses! With your continued support and participation, we’re certain we can take our LOVEworks to new heights.
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